Premium domain names built upon geographical destinations (ex. Brickell) or short, descriptive keywords (ex. Waterfront) sell at premium prices and have for over 20 years. In the early years of the internet, there was .com, .net, and .org. Today, we have new internet addresses that contain full words on the right side of the dot for added clarity, meaning, and brand cachet.
Below are several premium 2018 sales in both .com and the new internet addresses. Single word domains that describe an industry or location typically have no close substitute, and therefore command top prices.